Rebranding to JTEKT
Over the last 100 years, KOYO bearings has been enhancing man and machinery performances all around the world. To delivers excellence in Quality, Reliability and Customer Service, Koyo Seiko joined forces with Toyoda Machine in 2006 becoming one single entity – JTEKT. All is done with a goal in mind, to become the No. 1 & Only One supplier for all customers.
Today the journey continues, we realized the world is ready for our new beginning. JTEKT Corporation will unify its global brands into JTEKT brand. Hence, this marks a new chapter for KOYO to be further known as JTEKT instead.
Although the official date of this rebranding is on 1st April 2022, changes will gradually occur over 2-3 years period.
Do keep in mind we remained to be the same people, same company, and same factory that will continue to delivers outstanding products and services under a new brand name. This unification will increase synergies between each business divisions including technology, sales and production to be agile in meeting customers’ demands and eventually strengthen our unified market presence globally.
The change happens only for the better as it is necessary for our growth. As we move forward with this new beginning, we would like to continue growing with you under JTEKT bearings. We would also like to extend our utmost gratitude for your support towards KOYO throughout this time and sincerely looking forward to your support for JTEKT bearings.